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Profiting from Diversity, Inclusions, and Equity
1. Develop empathy through storytelling
Diversity Capitalism uses a variety of storytelling techniques to foster empathy by sharing diverse experiences, helping readers connect with and understand others.
2. Simplify complex data with clear diagrams to enhance understanding.
Diagrams and visuals in the book simplify complex theories, making the underlying data easier to understand.
3. Implement change using practical tools.
Diversity capitalism includes practical tools to ensure lasting implementation and meaningful change.
Meet the authors
Dr. Winifred Patricia Johansen
"You win with people."
Business Strategist ♦ Executive Leadership ♦ Board Member ♦ Speaker ♦ Investor ♦ Author
A pragmatic and enthusiastic professional with a multicultural background (Norwegian Ugandan Luo), passionate about solving social, technical, and commercial challenges. Winifred is a celebrated storyteller and a sought after mentor, speaker and guest.


Olav Haraldseid
CEO at Olav Haraldseid AS and EGN Norway owner
Olav Haraldseid is an award-winning speaker with extensive executive experience in major Norwegian companies. He specializes in change management, culture building, and customer service. He received HR Norway's Competence Award for aligning HR functions with business goals.
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Diana WaldmanFounder at TechSavvy Solutions
“Diversity Capitalism's strategies have revolutionized our approach to diversity and inclusion, leading to improved team performance and innovation.”
Trond Riiber Knudsen: Founder TRK Group and former Senior Partner McKinsey & Company
"Everyone agrees its relevant and, perhaps, even important, but few feel mastery, and even fewer know where to go for advice and apprenticeship on becoming an excellent Diversity Leader. That´s why I was so happy to read through the first draft of Olav and Winifreds´ holistic guide and roadmap to becoming a leader comfortable with getting the most out of more diverse teams and organizations."
Lisa Ann Cooper: Founder and Managing Director of Catalysts
"One line that particularly resonated with me captures the essence of its message: “We must seek to accommodate and harness the incredible potential that lies in the diversity of the human gene pool that has allowed such progress in humankind.” This powerful statement underscores the book’s central argument—that diversity is not merely something to be managed but a resource to be embraced and leveraged for collective progress."

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